Iphakheji ye-cosmetic idlala indima ebalulekileyo kwishishini lobuhle, idla ngokunyanzela ukuba imveliso iqatshelwe okanye igqitywe. Kweli nqaku, siza kukukhokela inyathelo ngenyathelo ngendlela yokuyila ipakethi yendlela yokutsala, ibonisa isazisi sakho sobuchwephesha, kwaye sizimela kwimarike exineneyo.
Kutheni le nto imicimbi yokupakisha
Imbono yokuqala yiyo yonke into
Ukupakishwa kwe-cosmetic yinto yokuqala yezaziso zabathengi xa iimveliso zokukhangela. Inokwenza okanye yaphule isigqibo sabo sokuthenga kwimiba yemizuzwana. Izifundo zibonisa ukuba ukupakishwa okunomtsalane kunokunyusa ixabiso eliqinisekisiweyo kunye nokukhuthaza ukuba kuthunyelwe.
Qwalasela oku: Umthengi onokubakho uskena iishelufa, kwaye imveliso yakho ibambe iliso labo. I Uyilo lokupakisha lubukeka ngokubonakalayo, ngemibala kunye neefonti ezibonisa ubuntu bakho brand. Bayithatha, bachukunyiswe ngabantu abakhethekileyo kunye nezinto ezikumgangatho ophezulu. Olu nxibelelwano lokuqala ludala umbono wokuqala, ukwandisa amathuba okuthengisa.
Indima yokupakisha kwisazisi
Ukupakishwa kwakho kwe-cosmetic kungaphezulu kwesikhongozeli nje kwimveliso yakho. Kukwandiswa kwesazisi sakho kunye nenjongo. Yonke into eyiyilo, ukusuka kwisikimu sombala kwi-typography, kufuneka silungelelanise amaxabiso akho encwadi kunye nabaphulaphuli ekujongiweyo.
Ukupakishwa okungaguqukiyo kumgca wakho wemveliso kuyanceda ukumisela ukwamkelwa kwencwadi. Xa abathengi babone ngokulula iimveliso zakho ngokusekwe kwiphakeji, kunokwenzeka ukuba baphuhlise ukuthembeka kwaye bathembele kwi-Brand yakho. Oku kubaluleke kakhulu kwishishini lobuhle, apho abathengi bahlala besenza uqhagamshelo lweemvakalelo kunye neempawu abazithandayo.
Ukubaluleka kwimarike exineneyo
Imakethi yobuhle ikhuphisana kakhulu, kunye neempawu ezingenakubalwa zifumana ingqalelo yabathengi. Kule mbeno egcwelekileyo, esebenzayo Ukupakisha kunganceda iimveliso zakho zibonakale kuzo zombini izisu zomzimba nedijithali.
Uyilo olubambisa ngamehlo, imilo yokupakisha eyahlukileyo, kunye ne-Innovative Izixhobo zinokwahlulahlula iimveliso zakho kubakhuphiswano. Xa ukupakishwa kwakho kungalibaleki kwaye ukwahlula, kulula ukuba abathengi bafumane kwaye bakhethe uphawu ngaphezulu kwabanye.
Ngapha koko, ngokunyuka korhwebo, ukupakisha kudlala indima ebalulekileyo kwimveliso ye-Intanethi. Kuba abathengi abakwazi ukunxibelelana ngokwasemzimbeni kunye neemveliso ngaphambi kokuthenga, uyilo lwepaki kufuneka lubonakalise ngokuchanekileyo imveliso kwaye ludlulise izibonelelo zalo ngemifanekiso kunye neenkcazo.
| Ukupakisha | Impembelelo kwimbono yabathengi |
| Iskimu sombala | Ikhupha iimvakalelo kwaye unxibelelanise ubuntu bobuthixo |
| I-typography | Bonakalisa isitayile sangaphakathi kwaye uqinisekisa ukufundeka |
| Ubume kunye nobungakanani | Impembelelo yokungakwazi ukwenza imveliso kunye nobukho baseShelfi |
| Izixhobo | Dlulisela umgangatho kunye nelinganayo kunye nexabiso le-brand |
Nini Ukukhetha ukupakisha i-cosmetic kwishishini lakho, cinga ngayo yonke le miba yokudala uyilo olumele i-brand yakho kwaye izibongozo zakho ekujolise kuzo.
Ukuqonda uphawu lwakho ngaphambi kokuyila ukupakisha
Ukuchaza ubuntu bakho brand
Ngaphambi kokungena kwinkqubo yoyilo, kubalulekile ukuba ube nokuqonda ngokucacileyo ubuntu bakho brand. Ngaba uphawu lwakho luthandeka, luhlobo lwe-eco, okanye idlale? Ukwazi into oyintloko yophawu lwakho kuya kukhokela zonke izigqibo ozenzayo xa Ukupakishwa kwe-cosmetic yakho.
Ukuchaza ubukhulu becala, cinga ngale mibuzo ilandelayo:
Ngawaphi amaxabiso akho amele ngayo uphawu lwakho?
Ufuna njani ukuba abathengi bavakalelwe njani xa besebenzisa iimveliso zakho?
Yintoni ecwangcisa uphawu lwakho ngaphandle kwabakhuphisana nabo?
Thatha ixesha lokuchaza ubuntu bakho obukhethekileyo. Oku kuyakusebenza njengesiseko sokwenza ipakethe ebonisa uhlobo lwakho.
Ukulungelelanisa iindidi zemveliso kunye nesazisi
Isazisi sakho sophawu kufuneka sihambelane nazo zonke iindidi zemveliso. Nokuba ubonelela kalusu, i-Makep, ivumba elimnandi, okanye indibaniselwano yezi, umgca ngamnye wemveliso kufuneka ulungelelanise umyalezo wakho uphela.
Umzekelo, ukuba uphawu lwakho lwaziwa ngexabiso le-eco-fas, oku kufuneka kubonakaliswe kwi Izinto zokupakisha kunye nokukhetha koyilo kuzo zonke iimveliso zakho. Ukusebenzisa izixhobo ezizinzileyo, zokuphinda zisebenzise kwakhona kunye nemincili yemilinganiselo yokugxininisa ukuzibophelela kweBrand kuxanduva lokusingqongileyo.
Kwelinye icala, ukuba uphawu lwakho lukhona ngobutofotofo kunye nokuzibandakanya, ukupakisha kwakho kufuneka kudluliseke oku ngezixhobo zeprimiyamu, uyilo oluhle, kunye nokuqwalaselwa kweenkcukacha. Lonke udidi lwemveliso kufuneka lube yinto ephambili yophawu lwakho, ukudala isazisi esihambelana nesibonakalisiweyo.
Ukungqinelana kwendalo
Ukugcina ukungangqinelani phakathi kwemigca yemveliso kunye nokupakisha kubalulekile ukomeleza isazisi sakho. Ukupakishwa okungahambelaniyo kunokudidanisa abathengi kwaye kuphosa ifuthe lencwadi yakho.
Ukuqinisekisa ukungqinelana kwenani, qwalasela ezi ngcebiso zilandelayo:
Phuhlisa isikhokelo sesitayile esichaza uphawu lwakho Umbala wePalette , iTypography, usetyenziso lwezinto eziselwandle kunye nezinto zokuyila. Oku kuyakusebenza njengesalathiso kuwo onke amayilo.
Sebenzisa iimilo zokupakisha ezingaguqukiyo, ubungakanani, kunye nezinto zokwakha kwimigca yemveliso yemveliso. Oku kudala inkangeleko emanyeneyo kwaye yenza ukuba iimveliso zakho ziqonde ngokulula eshelfini.
Faka uphawu lwelogo yakho kunye nezinto eziphambili zoyilo kulo lonke ukupakisha. Oku kunokubandakanya iphethini ethile, indlela yokubonisa umzekeliso, okanye i-tagline ebaleka inophawu lwakho.
Hlaziya rhoqo uyilo lwakho lokuqulunqwa ukuqinisekisa ukuba bayahambelana nesazisi sakho sokuvela. Njengoko uphawu lwakho lukhula kwaye utshintsho, ukupakisha kwakho kunokufuneka ukuba kuhlaziywe ukuze kubonakalise ezi zinto ziphuculweyo.
| Uhlobo | lokushicilela |
| Ubututhathaka | Izixhobo zePremiyamu, iifonti ezihle zegolide, igolide okanye i-science yesilivere |
| I-eco-friend | Izixhobo ezinokuphinda zisebenze, uyilo lweminye, ithoni yomhlaba |
| Idlala | Imibala eqaqambileyo, imizekeliso emhlophe, i-typography yeTypography |
| Inobunkunkqele | Imilo egushayo, imibala eguqukayo, uyilo olulula kodwa oluyimfuneko |
Ukuqonda ukubaluleka kokupakishwa kwe-cosmetic kwaye Ukufumana ubugcisa kunye nesayensi yokupakisha i-cosmetic ngamanqanaba abalulekileyo ekwenzeni isazisi se-rabring esiphumeleleyo ukuba iphinde ijongene nabaphulaphuli bakho.
Ngubani abaphulaphuli bakho?
Ukuchonga umbali wakho ophambili
Ukudala ukupakisha okusebenzayo kwe-cosmetic, kufuneka kuqala uchonge abaphulaphuli bakho ekujolise kubo. Ngoobani abathengi abaziintloko kwiimveliso zakho? Ziqwalasele izinto ezinje:
Ukuchaza i-Deore's Core Demographic ikunceda wenze izigqibo ezinolwazi malunga noyilo lokupakisha . Umzekelo, ukuba abaphulaphuli bakho ekujolise kubo bancinci kakhulu, abafazi bangaphambili befashoni, unokukhetha uyilo oluzimeleyo. Kwelinye icala, ukuba iimveliso zakho zinika isihlwele sakho esiqolileyo, esityebileyo, i-classic kunye nephakethe ezinobunkunkqele zinokulingana ngakumbi.
Inomdla kwi-degraphics yabantu abaninzi
Ngelixa kubalulekile ukupakisha indawo yoyilo eqhubeka nabaphulaphuli bakho abanesidima, sukukhathalela amandla okutsala isiseko esibanzi somthengi. Ukuhlalutya iipateni zokuthenga kunokuveza amaqela abathengi abangalindelekanga anokuba nomdla kwiimveliso zakho.
Umzekelo, umgca ongumkhuhlane ojolise kubafazi abakwi-Skercare abajolise kubathengi abancinci base-Eco, eco-Gonela ukuba le phakheji igxininisa izithako zendalo kunye nokuzinza. Ngokuqonda ezi zinto, unokwenza ukupakisha okuthethayo kubo bobabini abathengisi bakho kunye nabanokubakho.
Ukwenza ukupakisha kokukhetha kwabathengi okwahlukileyo
Iziseko ezahlukeneyo zabathengi ziphendule kwizicwangciso zokupakisha ngeendlela ezizodwa. Kubalulekile ukulungisa ukupakisha kwakho kwizinto ozikhethayo kunye neenqobo zentengiso yakho ekujoliswe kuyo. ISICWANGCISO
| SOKUGQIBELA | SOKUGQIBELA |
| Imakethi yethambeko | Izixhobo zePrimiyamu, uyilo oluhle, ingqalelo kwiinkcukacha |
| Intengiso efikelelekayo | Izixhobo ezisebenzayo zexabiso, uyilo olulula kodwa olusebenzayo |
| I-eco-te | Izinto ezizinzileyo, uyilo oluncinci, iithowuni zomhlaba |
| Ifashoni-igxile | Uyilo lwe-trendy, imibala eqingqiweyo, imilo eyahlukileyo |
Ngeepasile zefonetine, ukupakisha kufuneka uphutho kunye nomgangatho. Oku kunokubandakanya ukusebenzisa izixhobo zokuphela okuphezulu njengeglasi okanye isinyithi, kubandakanya uyilo oluntsonkothileyo, kwaye unikele ingqalelo kwiinkcukacha zonke, ukusuka ekutshoneni kwephakheji.
Ngokwahlukileyo, iimarike ezifikelelekayo zinokubeka phambili ukupakishwa kweendleko ezisembonakaliso. Oku kunokuthetha ukusebenzisa uqoqosho olungakumbi Izixhobo ezinje ngeplastiki okanye kwikhadibhodi , ngelixa usenza uyilo olunokubambisa ngamehlo ngokusetyenziswa kombala kunye nemizobo.
Abathengi abaziingcali be-Eco-ebeka phambili izithako kunye nezithako zendalo. Ukubhenela kweli qela, cinga ngokusebenzisa izixhobo zokuphinda zisebenziseka okanye zephakethe, ukukhetha uyilo oluncinci, kunye nokudibanisa Iitoni zomhlaba kunye nezinto eziphefumlelweyo zendalo.
Abathengi abagxile kwifashoni, kwelinye icala, batsalwa kwipakethi ye-trendy, i-Instagram-efanelekileyo. Imibala eqingqiweyo, iimilo ezizodwa, kunye nentsebenziswano kunye nabayili okanye iifuthe elinokukunceda iimveliso zakho zivele kule ntengiso.
Ukuqonda iintlobo ezahlukeneyo zokupakisha i-cosmetic ezikhoyo kunokukunceda ukhethe eyona ndlela ifanelekileyo kubaphulaphuli bakho ekujolise kuzo. Khumbula, Ukubaluleka kokupakishwa kwe-cosmetic kwizinto zobuhle akunakuba ngaphezulu, kuba kudlala indima ebalulekileyo ekutsaleni nasekugcinweni kwabathengi.
Uphando olukhuphisanayo kumashishini e-cosmetic
Kutheni uhlalutyo olukhuphiswano lubalulekile
Kwimakethi egcwele imakethi efanelekileyo kakhulu, ukuqonda ukuba zenzani abakhuphisana nabo zibalulekile. Uhlalutyo lokhuphiswano lubonelela ngokuqonda okuxabisekileyo kwiindlela zokuhamba, ukukhetha kwabathengi, kunye namathuba olwahluko. Ngokuvavanya ukupakishwa kwabaKhuphiswano KWAKHO, Unokwenza izigqibo ezinolwazi malunga nezicwangciso zakho zoyilo.
Uphando lokhuphiswano luyanceda:
Chonga imigangatho yeshishini kunye nezona ndlela zibalaseleyo
Izithuba zendawo kwimakethi yentengiso yakho enokugcwalisa
Kunqande ukuyila iimpazamo okanye ukongamela
Fumana ukuphefumlelwa kwizimvo zepakeji ezintsha
Indlela yokuqhuba uphando olukhuphisanayo
Ukuqhuba uhlalutyo olucokisekileyo, landela la manyathelo:
Chonga abakhuphisana nabo ngokuthe ngqo. Ezi ziimpawu ezibonisa iimveliso ezifanayo ngaphakathi koluhlu lwamaxabiso afanayo kunye nabaphulaphuli ekujolise kuzo.
Vavanya uyilo lwabo lokupakisha. Ziqwalasele izinto ezinje:
Izixhobo ezisetyenzisiweyo
Izikimu zemibala kunye nemizobo
I-typography kunye nezinto ezibonakalayo
Imilo yokupakisha kunye nobukhulu
Iimpawu ezizodwa okanye i-Innovations
Hlaziya imiyalezo yabo yokupakisha. Ingaba ibanga okanye izibonelelo ezibalisa? Banxibelelana njani nesazisi sabo sophawu ngekopi yokupakisha?
Funda uphononongo lwabathengi. Yintoni abathengi abathengi bayamdumisa okanye bagxeka malunga nokupakishwa kwabakhuphiyo? Jonga imixholo eqhelekileyo okanye amanqaku eentlungu.
Chonga amathuba olwahluko. Ngokusekwe kuhlalutyo lwakho, unokwenza ntoni ngokwahlukileyo ukwenza indawo yakho yokupakisha?
Ukufunda kubakhuphisana nabo
Ukuqhela ukupakishwa kwakho okhuphisana nabo kunokubonelela ngezifundo ezibalulekileyo, kodwa kubalulekile ukuba uxabele ulungelelwaniso phakathi kokufunda ukusuka kwimpumelelo yabo kunye nokugcina eyakho isazisi.
| Musa | |
| Zoba inkuthazo evela kwi-New Deces | Khuphela ngokuthe ngqo ukupakishwa kwenkqubo yokhuphiswano |
| Chonga iimeko zeshishini kunye nokukhetha kwabathengi | Nikela i-brand yakho yesazisi ukuze ulandele iindlela |
| Hlaziya ukuba yintoni esebenza kakuhle kwaye yintoni engayenzanga | Jonga izindululo zakho ezikhethekileyo zokuthengisa |
| Ukwahlula ukupakishwa kwakho ngeendlela ezinentsingiselo | Ixhomekeke kuphela kuphiko lokhuphiswano lwezigqibo zoyilo |
Xa kuvavanywa ukupakishwa okhuphisana naye, jonga izinto ezihlala zikhulisa abathengi kunye nokuhambelana nexabiso lakho le-Bible. Umzekelo, ukuba i-Eco-Ubuhlobo yinxalenye ephambili yesazisi sakho, qaphela indlela abacuphileyo basebenzisa ngayo izixhobo ezizinzileyo okanye banxibelelane ngayo nokuzinikela kwabo kwimo yokupakisha.
Kwangelo xesha, kuphephe ukuwela kumgibe wokuxelisa. Ukupakishwa kwakho kufuneka kube yinto ebonisa ubuntu bakho obukhethekileyo kunye nesindululo sexabiso. Sebenzisa uhlalutyo lokhuphiswano njengesiqalo sendawo yokuhlala, kodwa soloko ubeka eyakho i-Dradive spin kwizinto zoyilo ukwenza ipakethi eyahlukileyo.
Izinto eziphambili zoyilo lwepakethi
I-Psychology Psychology ye-Psychology kunye nokukhetha iskimu sombala olungileyo
Umbala sisixhobo esinamandla kwi-cosmetic yokupakisha. Ingakhupha iimvakalelo, idlulise ubuntu brand, kunye nefuthe kwimibono yabathengi. Xa ukhetha iskimu semibala ekupakishwe, cinga ngezi ntlobo zilandelayo:
Mnyama: Isokonzana, ubunewunewu, kunye nobunzima
I-Pastels: Ukuthamba, ubufazi, kunye noxolo
I-HOLD Hues: Amandla, ukuzithemba, kunye neVibiranicy
Khetha imibala ehambelana nesazisi sakho kunye nabaphulaphuli . Umzekelo, umgca wendalo wendalo unokukhetha iithoni zomhlaba ukuze akwazi ukulungisa uzinzo, ngelixa uphawu lwe-Makeup lunokusebenzisa imibala ebonakalayo ukubonisa ubuchule bokuyilwa kunye nokuzibonakalisa.
I-typography kunye nokukhethwa kwefonti
I-typography elungileyo inokuphucula isazisi sakho sophawu kunye nokuphucula ukufunyanwa. Xa ukhetha iifonti ngenxa yokupakisha kwakho ngokuhlwayelwa, cinga:
Ubuntu boBrand: Khetha iifonti ezibonisa indlela yakho ye-brand, nokuba yeyamhlanje, okanye i-classic, okanye idlala.
Igalelo: Qinisekisa ukuba ukhetho lwefonti lufunda ngokulula, nakwisayizi encinci yokupakisha.
I-hierarchy: Sebenzisa ubungakanani befonti eyahlukeneyo kunye neentsimbi ukwenza i-hierarchy ecacileyo yolwazi.
Kulumkele ukusebenzisa iifonti ezininzi ezininzi, njengoko oku kunokwenza i-clstutter ebonakalayo. Namathela kwintsapho engaguqukiyo kuyo yonke indawo yakho yokugcina ubumbano.
Imizobo, iipateni kunye nemifanekiso
Ukubonwayo yindlela esebenzayo yokunxibelelana nezibonelelo zemveliso, izithako kunye nobuntu bohlobo. Cinga ngoku:
Imifanekiso yemveliso: Sebenzisa imizekeliso eneenkcukacha ukubonisa izithako eziphambili okanye imicimbi yemveliso.
Iipateni: Yenza inkangeleko eyahlukileyo ngeepatheni ezizodwa ezibonisa isazisi sakho sophawu.
Iicons: Sebenzisa i icon ezilula ukuhambisa izibonelelo zemveliso okanye imiyalelo yokusetyenziswa.
Qinisekisa ukuba imizobo yakho kunye nemifanekiso inomgangatho ophezulu kwaye ulungelelaniselwano ngoyilo lwepakethi. Kulumkele ukupakisha ukupakisha kwakho ngezinto ezibonakalayo, njengoko oku kunokubangela abathengi. Jonga iindlela ezahlukeneyo zokuprinta zokushicilela i-cosmetic ukufezekisa iziphumo ezibonakalayo ezifunekayo.
Ubume bephakethe kunye nezinto
Ubume kunye nezinto ezibonakalayo zepakethi yakho yokucoca zinokuba nefuthe kakhulu umbono wabathengi kunye nokusebenza kwemveliso. Qwalasela:
Uhlobo lwemveliso: Khetha ukupakisha okufanelekileyo kwimveliso yakho, nokuba yimbiza yekhrim, ityhubhu ye-gloss yeGlosayilo, okanye ibhotile ye-shampoo.
I-Eco-Gedliness: Khetha izixhobo ezizinzileyo njengeglasi, ialuminiyam, okanye i-Plastibs ehlaziyiweyo yokubhenela kubathengi abazisayo.
Ixabiso elifunyenweyo: Ukuphucula ixabiso elibonakalayo leemveliso zakho ezinezixhobo zeprimiyamu ezinjengensimbi okanye iglasi ephezulu.
Ukusebenza: Qinisekisa ukuba ukufakwa kwakho kulula ukuyisebenzisa kunye nokusasaza imveliso ngokufanelekileyo.
| Ukupakisha | izibonelelo zeZibonelelo zeZibonelelo |
| Iglasi | Ukusetyenziswa kwakhona, iprimiyamu, khusela izithako |
| I-aluminium | Ukukhanya, ukuphinda usebenzise kwakhona, ukujonga kwale mihla |
| I-plastics ehlaziyiweyo | I-Eco-isebenzise i-Eco, ihlale, isebenza ngendleko |
| Bamboo | Ukuzinza okuzinzileyo, ubuhle bendalo |
Funda ngakumbi malunga nezinto ezahlukeneyo zokupakisha ukwenza izigqibo ezinolwazi kwiimveliso zakho.
Iindidi zezikhongozelo zepakethi ze-cosmetic
Amagqabantshintshi ngeziqulatho zokupakishwa eziqhelekileyo
Ukupakishwa kwe-cosmetic kuza ngeemilo ezahlukeneyo kunye nobungakanani, nganye isebenza injongo ethile. Ezona zikhongozeli ziqhelekileyo zibandakanya:
I-JAR: Ilungele iimveliso ezinobunkunkqele, ezithandekayo njengabanyibilikisi, ubuso beMaski, kunye ne-Pomade yeenwele.
Iibhotile: Igqibelele kwifomula yelifa njengeziseko, i-shampoos, kunye nezilonda zomzimba.
Iityhubhu: Ikhulu kwiimveliso ezi-gon-go-god efana ne-gloss, iikhrim ezihamba-hamba kunye nezixhobo zabathengisi.
Iipleyiti: isetyenziselwa iipowder ezicinezelweyo, zamehlo, kunye ne-blushes, zivumela ukuzaliseka kombala.
Ezinye izikhongozeli ezinjenge-compacts, i-droppers, kunye neepumps zithandwayo kwishishini lezinto ezilahlekileyo. Banika iimfuno ezithile zemveliso kunye nokukhetha kwabathengi.
Ukukhetha isitya sasekunene kwimveliso yakho
Xa ukhetha isikhongozeli endaweni, qwalasela zombini ukusebenzisana kunye ne-aesthetics. Isitya kufuneka:
Umzekelo, iibhotile ezingenamntu zigqibelele ukugcina izithako ezibuthathaka kwi-lotions kunye neeserum. Bayakuthintela ungcoliseko kwaye bandise ubomi beshesi. I-Glars Gars, kwelinye icala, ibukrelekrele kunye nobunewunewu, ibenza balungele iikhrimu kunye nee-BRMM.
Cinga ngolungelelwaniso lwemveliso yakho, ukusetyenziswa, kunye nokujolisa kubaphulaphuli xa ukhetha isitya. Isikhongozeli esenziwe kakuhle ekwakhiwe kakuhle iphucula amava omsebenzisi kwaye ibonisa umgangatho wakho we-brand.
Iinketho zokhetho
Ukusebenza nabavelisi bephakethe kukuvumela ukuba wenze ngokwezifiso izikhongozeli zakho zophawu olukhethekileyo luziva. Ezinye iindlela zokwenza ngokwezifiso zibandakanya:
Imilo yesiko kunye nobukhulu
Ukuvalwa okwahlukileyo kunye nokusasaza iindlela
Izinto zokuhombisa ezifana nokukhuphela okanye i-metallic accents
Imibala yesiqhelo kunye nokugqitywa
Ukwenza izifiso kunceda ukupakisha kwakho kwishalofi kwaye kudala amava angenakulibaleka abathengi kubathengi. Nangona kunjalo, hlala ukhumbula ukuba ukupakishwa kwesiqhelo kuhlala kufuna ubungakanani be-odolo ephezulu kunye namaxesha amade akhokelayo.
Xa usenza ngokwezifiso ukupakishwa kwakho, qwalasela:
| lokukhetha | Inzuzo yokhetho |
| Iimilo ezizodwa | Ukwahlula i-brand yakho kubakhuphiswano |
| Ukuvalwa kwesiko | Kuphucula amava omsebenzisi kunye nokusebenza |
| Izinto zokuhombisa | Iphakamisa ixabiso elibonakalayo kunye nobunewunewu |
| Imibala yesiko | Qinisa isazisi sophawu kunye nokwamkelwa |
Sebenza ngokusondeleyo noMmeli wakho wepakethe ukuphonononga iinketho zokwenza ngokwezifiso ezilungele uhlahlo-lwabiwo mali lwakho kunye neenjongo zentengiso. Banokubonelela ngesikhokelo ekunokwenzeka ukuba kunokwenzeka ukuyifumana, ukukhetha amaxesha kunye namaxesha abekiweyo.
Ukuyila iitshaneli ezahlukeneyo zentengiso
Ukuthengiswa kweentengiso vs
Ukupakisha kusebenzela iinjongo ezahlukeneyo kuxhomekeke kwimveliso yakho. Kwiivenkile ezithengisa izinto ezirhwebayo, ukupakisha kufuneka zibambe ingqalelo kwangoko. Kuya kufuneka kukhuphisane nezinye iimveliso ezininzi kwiishelfu ezigcwele. Uyilo lwakho lungaphezulu, lwenza ukuba kungabi nakho ukubathengisa ukuba bahambe badlule ngaphambili ngaphandle kokuba nengxaki. Imibala eqingqiweyo, iipateni ezihlabayo, kunye nokufakwa okrelekrele kwilogo yakho ye-Brand ye-Brand yoMbhalo wakho ukubamba iliso.
Kwi-e-Commerce, izinto ziyaguquka. Endaweni yokuma ngaphandle kwishelufu, ukupakisha malunga nokudala amava. Abathengi bakho sele bekhethe imveliso yakho ngexesha ababona ukupakisha. Apha, unenkululeko engakumbi yokugxila kwintshayelelo, ukusebenza kunye nokuthengisa. Ngelixa ukupakisha iitekisi kugxininisa ukubonakala, ukupakishwa kwe-e-ukupakisha ukupakisha kwenziwa malunga nokwenza ibhokisi engalibalekiyo. Sebenzisa iinkcukacha ezicinga kwaye ufumane uyilo lokubandakanya abathengi ukusukela ngalo mzuzu bavula ukuhanjiswa kwabo.
Iinguqu zoyilo
Ukuphumelela kwiivenkile ezithengisayo, ukupakisha kwakho kufuneka kukhangelwe kwaye zibukeka. Cinga ngeeshelufa ezinabantu abaninzi apho imveliso yakho iya kuphila khona. Ingakwazi njani? Sebenzisa ukubamba kwabo iimbonakalo ezithetha nabaphulaphuli bakho. Kodwa yigcine icocekile kwaye ngqo. Abathengi kufuneka baqonde ukuba yeyiphi imveliso yakho.
Ukubekwa kwemicimbi. Iimveliso kwinqanaba ngamehlo zihlala zithengiswa ngcono, ke cinga ngokubonisana neshelf yeshelfayili. Ukuba ayinakwenzeka, uyilo lwenkalipho luqhawula amashelfu asezantsi lusenokuphumelela. Cinga ngeemilo ezikhethekileyo okanye izikhongozeli eziqhekeza ubumba. Zama kubandakanya iifestile ezincinci okanye cutouts kwiibhokisi ukubonisa imveliso ngaphakathi. Ukungafihlisiyo okwakha iTrust, ngakumbi ngeemveliso zobuhle.
Amava e-E
Amava otyhidiweyo lithuba lakho lokuqhagamshela ngokweemvakalelo nabathengi bakho. Imincili yokuvula iphakheji ukusuka kwi-intanethi inokuphuculwa ngamachaphaza amdaka, ahlukileyo. Faka amanqaku obuqu, iphepha lezicubu ezidityanisiweyo, okanye ukusonga okukhethekileyo ukwenza ukuba amava athandeke. Ibhokisi elula, eyenziwe kakuhle kunye nelogo yakho isenokutyeka kakhulu. Uyilo oluncinci luhlala lunefuthe elinamandla kwindawo ye-e-commerce.
Ukupakishwa kwe-E-Commerce kufuneka kukhusele imveliso ngexesha lokuhambisa. Qiniseka ukuba iqinile ngokwaneleyo ukuze ikwazi ukuphatha ngelixa igcina intetho eqaqambileyo. Izixhobo ze-eco-Gqibezela ukongeza kwisibheno. Abathengi abaninzi bafuna ukupakisha okuzinzileyo, kwaye kubandakanya le nto banokuqinisa ukuthembeka kunye nokuthembana.
Ukudityaniswa kozinzo kwipakethi ye-cosmetic
Ukunyuka kokupakishwa kwendalo
Kwiminyaka yakutshanje, kuye kwakho isidingo esikhulayo sokupakishwa ngokuzinzileyo kumzi-mveliso we-cosmetics. Abathengi bayazi ngakumbi ifuthe lendalo esingqongileyo. Bafuna i-ratind ezihambelana neenqobo ezisemgangathweni, kubandakanywa ezo zinto zibeka phambili ukuzibandakanya nendalo.
Ngokubandakanya uzinzo kuYilo lwakho lokupakisha, unga:
Isibheno kubathengi abaziimo
Ukwahlula uphawu lwakho kubakhuphisana nabo
Nciphisa i-carbon yenkampani yakho
Igalelo kwikamva eliLuhlaza
Ukukhetha izixhobo ezizinzileyo
Xa uyila ukupakisha i-eco-gesings, ukhetho lwezinto ezibonakalayo lubalulekile. Ezinye iindlela ezizinzileyo zibandakanya:
Iplastiki ezinokuphinda isebenze: Khangela iiplasitiki ezinjenge-petistics, i-HDPE, kunye ne-PP, enokuphinda iphinde ihlaziywe ngokulula.
Izinto ezinokuhlelwa: Khetha izikhongozeli ezenziwe kwiZinto eziSebenzayo ezifana ne-bimboo, iswekile, okanye ikhonshini.
Iglasi: Iglasi ayinakuphinda isebenze kwaye ibonelele ngethemba lokufatheka kwiphakeji yakho.
I-Aluminium: Isibane esikhanyayo kwaye sinokuphinda sisebenze, ialuminiyam lukhetho olukhulu lokupakisha i-cosmetic.
I-POSCY MATTERS ehlaziyiweyo (i-PCR): Ukubandakanya umxholo ohlaziyiweyo kwiphakeji yakho ukunciphisa inkunkuma.
Xa ukhetha izixhobo ezizinzileyo, cinga ngokuqina kwabo, ukuhambelana nemveliso yakho, kunye nokuncitshiswa kokuphinda usebenzise kwakhona okanye ukuchithwa. Sebenza ngomthengisi wakho wephakethe ukufumana ukhetho olunobubele oluhambelanayo neemfuno zakho ezithile.
Ukunxibelelana ngokuzinzileyo
Ukuthengisa ngempumelelo imiba yakho yenkqubo yenkqubo yenkqubo ye-eco yakho ye-Ecoment yeqhosha lokutsala abathengi bendalo. Sebenzisa uyilo lokupakisha ukuqaqambisa ukuzibophelela kwakho ekuzinziweni kwe
Ukubandakanya iilebheli ze-eco-falls okanye iziqinisekiso
Usebenzisa imibala eluhlaza okanye yomhlaba kwi-connetions yokuhambisa unxulumano lwendalo
Ifaka imiyalezo malunga neendlela zakho ezizinzileyo okanye izixhobo
Ukubonelela ngemiyalelo ecacileyo yokuphinda uyisebenzise kwakhona kwipakethi yakho
| : | lwakho |
| I-FSC iqinisekisiwe | Izinto zokupakisha zifakwe kwihlathi eligunyazisiweyo |
| Ichaphaza eluhlaza | Umvelisi unegalelo lokuphinda usebenzise iziseko zophuhliso |
| I-Mobius Loop | Ukupakisha kusetyenziswa kwakhona okanye kuqulethwe umxholo ohlaziyiweyo |
| I-bunny yokutsiba | Iimveliso zingenakhohlakele kwaye azivavanywa kwizilwanyana |
Ukongeza koyilo lwakho lokupakisha, nxibelelana neenzame zakho ozinzileyo kwiwebhusayithi yakho, imithombo yeendaba zentlalo, kunye nezinye iindlela zokuthengisa. Yabela amabali malunga namanyathelo akho e-eco-fac, ubuhlakani nemibutho yezendalo, okanye inkqubela phambili kwiinjongo zokuzinza.
Ukuhlala kwi-Prend ngelixa ugcina isibongozo sexesha elifanelekileyo
Iindlela zangoku kwipakethi ye-cosmetic
Umzi-mveliso wobuhle uhlala uvela rhoqo, kwaye uyilo lwepakisi ludlala indima ebalulekileyo ekufakweni kwengqwalaselo yabathengi abathengi. Ezinye zeendlela zakutshanje kwipakethi ye-cosmetic zibandakanya:
Uyilo oluncinci: Imigca ecocekileyo, i-typography elula, kunye nokubekwa kwengqondo engapheliyo kudala inkangeleko yanamhlanje, enobuchule.
Iipateni ezinesibindi: Ukubambisa ngamehlo e-gemetric, uyilo olungaqondakaliyo, kunye neeprinter ezibonakalayo zenza iimveliso zibonakale kwishelufu.
I-pallet ye-pastel: imibala ethambileyo, etshintshe nje i-blush pink, i-mint eluhlaza, kunye ne-lavender evusa imbonakalo yoxolo nobufazi.
I-Accents ye-Meetsell: igolide, isilivere, kunye neenkcukacha zegolide zongeza i-tounes ye-obutunel kunye nobuchule bokupakisha.
Izixhobo ezizinzileyo: Ukhetho oluzinzileyo olunobuhlobo olufana neplastiki ehlaziyiweyo, i-bamboo, kunye neglasi ukuba inomdla kubathengi bendalo.
Ukudibanisa ezi meko kwi-pasika yakho kunganceda iimveliso zakho ziziva zintsha, zihambelana, kwaye zinomdla kubaphulaphuli bakho ekujolise kuzo.
Ukulinganisa izinto ngokungapheliyo
Ngelixa kubalulekile ukuba uhlale ngoku ngemo yephakheji, unokufuna ukuqinisekisa uyilo lwakho lubambe isibheno. Nazi ezinye zeengcebiso zokubetha ibhalansi efanelekileyo:
Khetha iphalethi yombala yeklasi: Khetha imibala engapheliyo njengemnyama, emhlophe, kunye nethoni engathathi hlangothi njengesiseko soyilo lwakho. Ebandakanya i-accents ye-trandy kancinci.
Ukubeka phambili ukulula: Uyilo olucocekileyo, oluncinci lunokwenzeka ukuba luziva lungaphantsi kunendlela enzima kakhulu okanye exakekileyo.
Gxila kwisazisi sakho sophawu: Qinisekisa ukuba ukupakisha kwakho kubonisa imilinganiselo yakho ephambili kunye nobuntu bakho. Ukungaguquguquki kubalulekile ekudaleni ukujonga okungapheliyo.
Tyala imali kwizixhobo ezisemgangathweni: umgangatho wokulinganisa ophezulu, izinto ezenzekayo zephakheji ziya kujonga kwaye uzive unobungozi, nokuba uyilo lweendlela zoyilo lutshintsha.
Kunqande ukuchitha ngaphezulu kwezinto: Ngelixa kulungile ukubandakanya iinkcukacha zokuhamba, ungaxhomekeki kakhulu. Balungelelanise ngemigaqo yoyilo yeklasi.
| I-tem | hady chatty |
| Iskimu sombala omnyama nemhlophe | I-POPS yeGolide ye-Metric |
| Ilula, i-sans-serif font | Inkalipho, iphethini yejometri |
| Ubume obuncinci | Umbala wombala we-pastel |
| Ubume bePakethi yeClassic | Owahlukileyo, ukuvalwa kwesiko |
Ukuvavanya uyilo lwepakethi yakho
Ukubaluleka kovavanyo
Ngaphambi kokugqitywa koyilo lwakho lwemveliso yendlela yokuvelisa, kubalulekile ukuyivavanya kubaphulaphuli bakho ekujoliswe kubo. Uvavanyo luyanceda:
Qinisekisa ukhetho loyilo
Chonga iindawo zokuphucula
Qinisekisa ukupakishwa kwakho kunye nabathengi
Kunqande iimpazamo ezixabisa okanye i-redesig
Ngokuqokelela ingxelo kubathengi abanokubakho, unokwenza izigqibo eziqhutywa idatha malunga noyilo lwakho lokupakisha. Oku kukhokelela ekusebenzeni okungcono kwintengiso kunye nokwanda kwentengiso.
Iindlela zokuvavanywa
Kukho iindlela ezininzi zokuvavanya uyilo lwepakethi yakho yokupakisha, kubandakanya:
Amaqela ekugxilwe kuwo
Qokelela iqela elincinci labathengi abajolise kuzo
Vumela iikhonsepthi zakho zoyikiso
Lungiselela ingxoxo ekhokelwayo yokuqokelela ingxelo eneenkcukacha
Uvavanyo lo / b
Yenza umahluko kabini okanye ngaphezulu koyilo lwakho lokupakisha
Bavavanye ngesampula yabaphulaphuli bakho ekujolise kuzo
Cazulula ukuba loluphi uhlobo olwenza ngcono ngokusekwe kwi-metrics njengezikhethe okanye ukuthenga
Uhlolo lwe-Intanethi
Yenza uphando ngemibuzo malunga noyilo lwakho lokupakisha
Yisasaza kwisampulu enkulu yabaphulaphuli bakho
Qokelela ingxelo kunye nenqanaba eliqinisekileyo
| indlela yokuvavanywa | kweyona ndlela | ifanelekileyo |
| Amaqela ekugxilwe kuwo | I-Insight enzulu, ukukwazi ukuPhezulu ngakumbi | Ubungakanani besampulu encinci, inokwenzeka kwi-Bias |
| Uvavanyo lo / b | Cacisa idatha yokusebenza koyilo, ubungakanani besampulu | Inqunyelwe ngokuthelekisa umahluko othile |
| Uhlolo lwe-Intanethi | Ifikelela kubaphulaphuli abaninzi, indleko | Impendulo encinci eneenkcukacha, enokubakho kumaxabiso okuphendula asezantsi |
Cinga ngokusebenzisa indibaniselwano yeendlela zokuvavanya ukuqokelela ukuqonda okujikelezileyo kwendlela uyilo lwakho lokupakisha luqondakalana nabaphulaphuli bakho ekujolise kuzo.
Ukuhlaziywa ngokusekwe kwingxelo
Nje ukuba uqokelele ingxelo ngoyilo lwepakethi yakho ye-cosmetic yokupakisha, yisebenzise ukuze uphucule kwaye uphucule umxholo wakho. Jonga iipateni kwiimpendulo, ezinje:
Ngokusekwe kwezi nyaniso, yenza uhlengahlengiso ekujoliswe kulo kuyilo lwakho lokupakisha. Oku kunokubandakanya:
Imibala yokutsala okanye i-typography yokwanda okungcono
Ukwenza lula okanye ukucacisa izinto zoyilo
Ukongeza okanye ukususa ulwazi olusekwe kwiimfuno zabathengi
Emva kokuhlaziya uyilo lwakho, cinga ukuqhuba umjikelo wesibini wovavanyo ukuqinisekisa utshintsho. Ngokuqhubekayo iyonwabisa kwaye iphucule de ube noyilo lokupakisha ngokufanelekileyo unxibelelane ngempumelelo umyalezo wakho kwaye uvutha abaphulaphuli bakho ekujolise kuzo.
Ukuqukumbela
Ukwenza ipakethi yendawo yokugcina izinto, gxila kwizinto eziphambili. Chaza isazisi sakho sophawu kunye nabaphulaphuli. Sebenzisa imibala ethandekayo, iifonti kunye neepateni ezihlala zihleli nabathengi. Ukupakisha kwakho ukupakisha kwintengiso kunye ne-e-Commerce, ukulungelelanisa isibheno seshesi kunye nokubhaliweyo.
